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Campaign of the Year
Campaign of the Year
Campaign of the Year
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Evidence of either a marketing or promotional campaign; behavioural change campaign; a PR campaign; or a lobbying/political campaign that delivered a successful outcome. Useful statistical or anecdotal metrics to include could be campaign reach, take-up, coverage, funding or a positive policy decision.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Evidence of either a marketing or promotional campaign; behavioural change campaign; a PR campaign; or a lobbying/political campaign that delivered a successful outcome. Useful statistical or anecdotal metrics to include could be campaign reach, take-up, coverage, funding or a positive policy decision.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Evidence of either a marketing or promotional campaign; behavioural change campaign; a PR campaign; or a lobbying/political campaign that delivered a successful outcome. Useful statistical or anecdotal metrics to include could be campaign reach, take-up, coverage, funding or a positive policy decision.
Alstom
The Greatest Gathering
The Greatest Gathering presented the world’s largest-ever gathering of historic and modern rail vehicles, including steam engines Locomotion No. 1, Furness Railway No. 20 and Flying Scotsman, alongside cutting-edge rolling stock built in Derby today. It also marked the first time in almost 50 years that the facility had opened its doors to the public. The Greatest Gathering has featured in over 1,300 articles in over 500 media outlets in 23 countries, reaching a combined audience of over 500 million people.
Alstom
The Greatest Gathering
The Greatest Gathering presented the world’s largest-ever gathering of historic and modern rail vehicles, including steam engines Locomotion No. 1, Furness Railway No. 20 and Flying Scotsman, alongside cutting-edge rolling stock built in Derby today. It also marked the first time in almost 50 years that the facility had opened its doors to the public. The Greatest Gathering has featured in over 1,300 articles in over 500 media outlets in 23 countries, reaching a combined audience of over 500 million people.
Alstom
The Greatest Gathering
The Greatest Gathering presented the world’s largest-ever gathering of historic and modern rail vehicles, including steam engines Locomotion No. 1, Furness Railway No. 20 and Flying Scotsman, alongside cutting-edge rolling stock built in Derby today. It also marked the first time in almost 50 years that the facility had opened its doors to the public. The Greatest Gathering has featured in over 1,300 articles in over 500 media outlets in 23 countries, reaching a combined audience of over 500 million people.
Blackpool Transport Services
Festive Family Saver
A campaign to encourage families to save money by travelling together using bus or tram at Christmas has delivered a major boost for Blackpool Transport, its customers and the local economy. Launched late last year to coincide with Blackpool’s Christmas by the Sea events, the initiative was built around a new Festive Family Saver Ticket that enabled two adults and up to three children (under 16) to enjoy a day of unlimited tram or bus travel for just £10. Available to purchase both on board and on the operator’s mobile app, the offer was designed to be as accessible as possible, with no complicated terms and conditions that could put potential customers off.
Blackpool Transport Services
Festive Family Saver
A campaign to encourage families to save money by travelling together using bus or tram at Christmas has delivered a major boost for Blackpool Transport, its customers and the local economy. Launched late last year to coincide with Blackpool’s Christmas by the Sea events, the initiative was built around a new Festive Family Saver Ticket that enabled two adults and up to three children (under 16) to enjoy a day of unlimited tram or bus travel for just £10. Available to purchase both on board and on the operator’s mobile app, the offer was designed to be as accessible as possible, with no complicated terms and conditions that could put potential customers off.
Blackpool Transport Services
Festive Family Saver
A campaign to encourage families to save money by travelling together using bus or tram at Christmas has delivered a major boost for Blackpool Transport, its customers and the local economy. Launched late last year to coincide with Blackpool’s Christmas by the Sea events, the initiative was built around a new Festive Family Saver Ticket that enabled two adults and up to three children (under 16) to enjoy a day of unlimited tram or bus travel for just £10. Available to purchase both on board and on the operator’s mobile app, the offer was designed to be as accessible as possible, with no complicated terms and conditions that could put potential customers off.
Campaign for Better Transport
Better Bus Stops
Combining original research, grassroots advocacy and political engagement, Campaign for Better Transport’s Better Bus Stops campaign began in 2024. Its supporters highlighted the poor state of local bus stops across the country. Having identified the absence of national regulations for bus stop design and accessibility as a critical policy gap, Campaign for Better Transport set out to make a change. its ‘Better Bus Stops: Creating a National Bus Stop Standard’ revealed that bus stop experience ranks among the top four factors influencing passenger satisfaction, yet found accessibility and quality vary hugely. The project has gained widespread public support, with almost 200 media mentions, including coverage in prominent outlets such as The Independent, Daily Mail, and The Times.
Campaign for Better Transport
Better Bus Stops
Combining original research, grassroots advocacy and political engagement, Campaign for Better Transport’s Better Bus Stops campaign began in 2024. Its supporters highlighted the poor state of local bus stops across the country. Having identified the absence of national regulations for bus stop design and accessibility as a critical policy gap, Campaign for Better Transport set out to make a change. its ‘Better Bus Stops: Creating a National Bus Stop Standard’ revealed that bus stop experience ranks among the top four factors influencing passenger satisfaction, yet found accessibility and quality vary hugely. The project has gained widespread public support, with almost 200 media mentions, including coverage in prominent outlets such as The Independent, Daily Mail, and The Times.
Campaign for Better Transport
Better Bus Stops
Combining original research, grassroots advocacy and political engagement, Campaign for Better Transport’s Better Bus Stops campaign began in 2024. Its supporters highlighted the poor state of local bus stops across the country. Having identified the absence of national regulations for bus stop design and accessibility as a critical policy gap, Campaign for Better Transport set out to make a change. its ‘Better Bus Stops: Creating a National Bus Stop Standard’ revealed that bus stop experience ranks among the top four factors influencing passenger satisfaction, yet found accessibility and quality vary hugely. The project has gained widespread public support, with almost 200 media mentions, including coverage in prominent outlets such as The Independent, Daily Mail, and The Times.
Hertfordshire County Council
Choose The Bus
In Autumn 2025, the Intalink Enhanced Partnership launched a behaviour change campaign named “Choose the Bus”. Hertfordshire County Council wanted to produce a campaign that corrected misconceptions about bus travel, and highlighted Bus Service Improvement Plan (BSIP) successes to encourage modal shift. Hertfordshire County Council collaborated with design agency This is Fever to create striking images modelled after a bus window, to “see” what benefits choosing the bus can bring, each with a distinctive colour and all in the same style. They were used in an accompanying marketing campaign, and had six different variations:. its digital marketing campaign had a total of almost 3.2 million impressions, and a reach of 660,000.
Hertfordshire County Council
Choose The Bus
In Autumn 2025, the Intalink Enhanced Partnership launched a behaviour change campaign named “Choose the Bus”. Hertfordshire County Council wanted to produce a campaign that corrected misconceptions about bus travel, and highlighted Bus Service Improvement Plan (BSIP) successes to encourage modal shift. Hertfordshire County Council collaborated with design agency This is Fever to create striking images modelled after a bus window, to “see” what benefits choosing the bus can bring, each with a distinctive colour and all in the same style. They were used in an accompanying marketing campaign, and had six different variations:. its digital marketing campaign had a total of almost 3.2 million impressions, and a reach of 660,000.
Hertfordshire County Council
Choose The Bus
In Autumn 2025, the Intalink Enhanced Partnership launched a behaviour change campaign named “Choose the Bus”. Hertfordshire County Council wanted to produce a campaign that corrected misconceptions about bus travel, and highlighted Bus Service Improvement Plan (BSIP) successes to encourage modal shift. Hertfordshire County Council collaborated with design agency This is Fever to create striking images modelled after a bus window, to “see” what benefits choosing the bus can bring, each with a distinctive colour and all in the same style. They were used in an accompanying marketing campaign, and had six different variations:. its digital marketing campaign had a total of almost 3.2 million impressions, and a reach of 660,000.
Network Rail
Project Brunel
Project Brunel transformed Network Rail’s Western route response to a regulatory performance challenge into a highly engaging internal campaign that directly improved outcomes for both colleagues and customers. By combining clear, accessible messaging with extensive face-to- face engagement, the campaign successfully built awareness, strengthened leadership visibility and empowered frontline colleagues to understand their direct role in performance improvement - driving engagement beyond targets. its Project Brunel SharePoint page has had 5,583 page views (as of spring 2026), breaking down to an average of two visits per colleague on the route.
Network Rail
Project Brunel
Project Brunel transformed Network Rail’s Western route response to a regulatory performance challenge into a highly engaging internal campaign that directly improved outcomes for both colleagues and customers. By combining clear, accessible messaging with extensive face-to- face engagement, the campaign successfully built awareness, strengthened leadership visibility and empowered frontline colleagues to understand their direct role in performance improvement - driving engagement beyond targets. its Project Brunel SharePoint page has had 5,583 page views (as of spring 2026), breaking down to an average of two visits per colleague on the route.
Network Rail
Project Brunel
Project Brunel transformed Network Rail’s Western route response to a regulatory performance challenge into a highly engaging internal campaign that directly improved outcomes for both colleagues and customers. By combining clear, accessible messaging with extensive face-to- face engagement, the campaign successfully built awareness, strengthened leadership visibility and empowered frontline colleagues to understand their direct role in performance improvement - driving engagement beyond targets. its Project Brunel SharePoint page has had 5,583 page views (as of spring 2026), breaking down to an average of two visits per colleague on the route.
Northern
Train Beats Car
Following the Covid pandemic, travel behaviour across the North shifted significantly. While leisure rail demand recovered strongly, commuter rail did not. Hybrid working and increased car reliance became embedded- suppressing revenue and increasing the burden on a taxpayer- subsidised network. Northern had delivered campaigns promoting rail's benefits and tackling value-for-money perceptions. Against this control, targeted routes delivered £82,000 in incremental revenue and a 3.7% revenue uplift.
Northern
Train Beats Car
Following the Covid pandemic, travel behaviour across the North shifted significantly. While leisure rail demand recovered strongly, commuter rail did not. Hybrid working and increased car reliance became embedded- suppressing revenue and increasing the burden on a taxpayer- subsidised network. Northern had delivered campaigns promoting rail's benefits and tackling value-for-money perceptions. Against this control, targeted routes delivered £82,000 in incremental revenue and a 3.7% revenue uplift.
Northern
Train Beats Car
Following the Covid pandemic, travel behaviour across the North shifted significantly. While leisure rail demand recovered strongly, commuter rail did not. Hybrid working and increased car reliance became embedded- suppressing revenue and increasing the burden on a taxpayer- subsidised network. Northern had delivered campaigns promoting rail's benefits and tackling value-for-money perceptions. Against this control, targeted routes delivered £82,000 in incremental revenue and a 3.7% revenue uplift.
Scottish Borders Council
RIDONKULOUS
RIDONKULOUS is an active travel behaviour-change campaign which has been recognised globally. It’s designed to reduce the barriers to walking, wheeling, scooting, cycling and horse riding, and encourage greater use of active travel infrastructure. The name is designed to grab attention and spark conversation around unnecessary short car journeys. It ties in with the campaign’s by-line ‘No more RIDONKULOUS car trips.’ A RIDONKULOUS journey is an everyday journey of 5km or less that could realistically be done by an active mode of transport, instead of driving. At launch, 160 P3 pupils across Hawick’s seven primary schools, including rural areas, received scooters and helmets.
Scottish Borders Council
RIDONKULOUS
RIDONKULOUS is an active travel behaviour-change campaign which has been recognised globally. It’s designed to reduce the barriers to walking, wheeling, scooting, cycling and horse riding, and encourage greater use of active travel infrastructure. The name is designed to grab attention and spark conversation around unnecessary short car journeys. It ties in with the campaign’s by-line ‘No more RIDONKULOUS car trips.’ A RIDONKULOUS journey is an everyday journey of 5km or less that could realistically be done by an active mode of transport, instead of driving. At launch, 160 P3 pupils across Hawick’s seven primary schools, including rural areas, received scooters and helmets.
Scottish Borders Council
RIDONKULOUS
RIDONKULOUS is an active travel behaviour-change campaign which has been recognised globally. It’s designed to reduce the barriers to walking, wheeling, scooting, cycling and horse riding, and encourage greater use of active travel infrastructure. The name is designed to grab attention and spark conversation around unnecessary short car journeys. It ties in with the campaign’s by-line ‘No more RIDONKULOUS car trips.’ A RIDONKULOUS journey is an everyday journey of 5km or less that could realistically be done by an active mode of transport, instead of driving. At launch, 160 P3 pupils across Hawick’s seven primary schools, including rural areas, received scooters and helmets.
The Bikeability Trust
Cycle to School Week 2025
Cycle to School Week (C2SW) is the Trust’s annual campaign inspiring children, families and schools to ride the school run. Previously delivered in partnership with Sustrans, it has been run solely by the Trust since 2024. Campaign aims for C2SW 2025 were to: (1) increase pledges; (2) equip schools with resources; and (3) raise political visibility. The 2025 campaign cost £4,705.63, drawing on c. Coverage was 87% positive, 13% neutral.
The Bikeability Trust
Cycle to School Week 2025
Cycle to School Week (C2SW) is the Trust’s annual campaign inspiring children, families and schools to ride the school run. Previously delivered in partnership with Sustrans, it has been run solely by the Trust since 2024. Campaign aims for C2SW 2025 were to: (1) increase pledges; (2) equip schools with resources; and (3) raise political visibility. The 2025 campaign cost £4,705.63, drawing on c. Coverage was 87% positive, 13% neutral.
The Bikeability Trust
Cycle to School Week 2025
Cycle to School Week (C2SW) is the Trust’s annual campaign inspiring children, families and schools to ride the school run. Previously delivered in partnership with Sustrans, it has been run solely by the Trust since 2024. Campaign aims for C2SW 2025 were to: (1) increase pledges; (2) equip schools with resources; and (3) raise political visibility. The 2025 campaign cost £4,705.63, drawing on c. Coverage was 87% positive, 13% neutral.
Translink
We’re so Glad You’re Here: When Walls Speak Welcome
Translink's When Walls Speak Welcome campaign invited children and young people to help create a welcome for visitors to Belfast Grand Central Station. Developed with Daisychain, local artists, schools and community stakeholders, it used workshops and public art to connect neighbouring communities with the new transport hub. More than 5,000 young people took part directly, while the submission estimates that the work reached a further 20,000 to 25,000 family and community members through schools, exhibitions, social media and public events.
Translink
We’re so Glad You’re Here: When Walls Speak Welcome
Translink's When Walls Speak Welcome campaign invited children and young people to help create a welcome for visitors to Belfast Grand Central Station. Developed with Daisychain, local artists, schools and community stakeholders, it used workshops and public art to connect neighbouring communities with the new transport hub. More than 5,000 young people took part directly, while the submission estimates that the work reached a further 20,000 to 25,000 family and community members through schools, exhibitions, social media and public events.
Translink
We’re so Glad You’re Here: When Walls Speak Welcome
Translink's When Walls Speak Welcome campaign invited children and young people to help create a welcome for visitors to Belfast Grand Central Station. Developed with Daisychain, local artists, schools and community stakeholders, it used workshops and public art to connect neighbouring communities with the new transport hub. More than 5,000 young people took part directly, while the submission estimates that the work reached a further 20,000 to 25,000 family and community members through schools, exhibitions, social media and public events.
Transport for Greater Manchester
Hyperlocal marketing to get people on board the bus
Across Bolton, Stockport and Bury Transport for Greater Manchester tested and scaled a new hyperlocal approach to marketing with the goal of shifting short, everyday car trips onto Bee Network buses. From August to October, Transport for Greater Manchester delivered this in 3 phases, with 1 month in each area, starting in Bolton then moving to Stockport and Bury. After identifying services with spare capacity, Transport for Greater Manchester partnered with a behaviour change specialist agency to analyse local travel patterns and turn them into simple, locally relevant reasons to try the bus. Transport for Greater Manchester found most car trips, including taxis, start and end within the same borough, so even a small shift away from driving can deliver meaningful bus growth with the right incentives, such as getting to key destinations nearby.
Transport for Greater Manchester
Hyperlocal marketing to get people on board the bus
Across Bolton, Stockport and Bury Transport for Greater Manchester tested and scaled a new hyperlocal approach to marketing with the goal of shifting short, everyday car trips onto Bee Network buses. From August to October, Transport for Greater Manchester delivered this in 3 phases, with 1 month in each area, starting in Bolton then moving to Stockport and Bury. After identifying services with spare capacity, Transport for Greater Manchester partnered with a behaviour change specialist agency to analyse local travel patterns and turn them into simple, locally relevant reasons to try the bus. Transport for Greater Manchester found most car trips, including taxis, start and end within the same borough, so even a small shift away from driving can deliver meaningful bus growth with the right incentives, such as getting to key destinations nearby.
Transport for Greater Manchester
Hyperlocal marketing to get people on board the bus
Across Bolton, Stockport and Bury Transport for Greater Manchester tested and scaled a new hyperlocal approach to marketing with the goal of shifting short, everyday car trips onto Bee Network buses. From August to October, Transport for Greater Manchester delivered this in 3 phases, with 1 month in each area, starting in Bolton then moving to Stockport and Bury. After identifying services with spare capacity, Transport for Greater Manchester partnered with a behaviour change specialist agency to analyse local travel patterns and turn them into simple, locally relevant reasons to try the bus. Transport for Greater Manchester found most car trips, including taxis, start and end within the same borough, so even a small shift away from driving can deliver meaningful bus growth with the right incentives, such as getting to key destinations nearby.
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