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Digital and Technology Excellence in Transport
Digital and Technology Excellence in Transport
Digital and Technology Excellence in Transport
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Use of technologies or digitalisation to assist in the transport planning, running, marketing or monitoring of transport operations and usage.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Use of technologies or digitalisation to assist in the transport planning, running, marketing or monitoring of transport operations and usage.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Use of technologies or digitalisation to assist in the transport planning, running, marketing or monitoring of transport operations and usage.
Blackpool Transport Services
Blackpool Transport - City Swift
Blackpool Transport partnered with CitySwift to harness AI-driven data for network redesign. The “Routes Reimagined” initiative created more stable, efficient services by analysing real-world journey times, seasonal visitor trends, and customer feedback. AI modelling identified optimal frequencies and connections, while planners applied local knowledge to ensure resilience. The overhaul grouped similar routes, rebranded services, and improved clarity for passengers. Outcomes include 97% punctuality—among the best in the UK—£200,000 saved in overtime, £355,000 BSIP funding secured, and significant ridership gains. Customers now benefit from simpler, more frequent services with better links to attractions, hospitals, and employment hubs. Awareness is high: 94% of passengers know about new options, and 40% use alternative services introduced through the redesign. With ongoing refinements planned, City Swift has provided Blackpool with a data-driven foundation for future fleet electrification, demonstrating how AI can transform bus networks for efficiency, growth, and passenger satisfaction.
Blackpool Transport Services
Blackpool Transport - City Swift
Blackpool Transport partnered with CitySwift to harness AI-driven data for network redesign. The “Routes Reimagined” initiative created more stable, efficient services by analysing real-world journey times, seasonal visitor trends, and customer feedback. AI modelling identified optimal frequencies and connections, while planners applied local knowledge to ensure resilience. The overhaul grouped similar routes, rebranded services, and improved clarity for passengers. Outcomes include 97% punctuality—among the best in the UK—£200,000 saved in overtime, £355,000 BSIP funding secured, and significant ridership gains. Customers now benefit from simpler, more frequent services with better links to attractions, hospitals, and employment hubs. Awareness is high: 94% of passengers know about new options, and 40% use alternative services introduced through the redesign. With ongoing refinements planned, City Swift has provided Blackpool with a data-driven foundation for future fleet electrification, demonstrating how AI can transform bus networks for efficiency, growth, and passenger satisfaction.
Blackpool Transport Services
Blackpool Transport - City Swift
Blackpool Transport partnered with CitySwift to harness AI-driven data for network redesign. The “Routes Reimagined” initiative created more stable, efficient services by analysing real-world journey times, seasonal visitor trends, and customer feedback. AI modelling identified optimal frequencies and connections, while planners applied local knowledge to ensure resilience. The overhaul grouped similar routes, rebranded services, and improved clarity for passengers. Outcomes include 97% punctuality—among the best in the UK—£200,000 saved in overtime, £355,000 BSIP funding secured, and significant ridership gains. Customers now benefit from simpler, more frequent services with better links to attractions, hospitals, and employment hubs. Awareness is high: 94% of passengers know about new options, and 40% use alternative services introduced through the redesign. With ongoing refinements planned, City Swift has provided Blackpool with a data-driven foundation for future fleet electrification, demonstrating how AI can transform bus networks for efficiency, growth, and passenger satisfaction.
BT Active Intelligence
Road insights to manage diversion routes
BT Active Intelligence is redefining traffic management through its Road Insights platform, which uses anonymised Geolocated Mobile Network Data (GeoMND) from the EE network. Processing 25bn data points daily, it enables authorities to understand full end-to-end journeys without roadside hardware. During the July 2024 M25 closure, insights revealed only 13% of drivers followed diversions off-peak, rising to 46% at peak, while long-distance journeys surged 110%. Younger drivers (25–34) largely ignored diversions, compared to 46% compliance among 65+. These findings allow targeted interventions, tailored communications, and smarter planning. By delivering precise, scalable insights, the system optimises diversion routes, reduces congestion, and informs modal shift strategies. Game-changing for National Highways and local authorities, it transforms road network management, helping reduce economic disruption and improve user experience. Road Insights demonstrates how big data can unlock safer, more efficient traffic management on a national scale.
BT Active Intelligence
Road insights to manage diversion routes
BT Active Intelligence is redefining traffic management through its Road Insights platform, which uses anonymised Geolocated Mobile Network Data (GeoMND) from the EE network. Processing 25bn data points daily, it enables authorities to understand full end-to-end journeys without roadside hardware. During the July 2024 M25 closure, insights revealed only 13% of drivers followed diversions off-peak, rising to 46% at peak, while long-distance journeys surged 110%. Younger drivers (25–34) largely ignored diversions, compared to 46% compliance among 65+. These findings allow targeted interventions, tailored communications, and smarter planning. By delivering precise, scalable insights, the system optimises diversion routes, reduces congestion, and informs modal shift strategies. Game-changing for National Highways and local authorities, it transforms road network management, helping reduce economic disruption and improve user experience. Road Insights demonstrates how big data can unlock safer, more efficient traffic management on a national scale.
BT Active Intelligence
Road insights to manage diversion routes
BT Active Intelligence is redefining traffic management through its Road Insights platform, which uses anonymised Geolocated Mobile Network Data (GeoMND) from the EE network. Processing 25bn data points daily, it enables authorities to understand full end-to-end journeys without roadside hardware. During the July 2024 M25 closure, insights revealed only 13% of drivers followed diversions off-peak, rising to 46% at peak, while long-distance journeys surged 110%. Younger drivers (25–34) largely ignored diversions, compared to 46% compliance among 65+. These findings allow targeted interventions, tailored communications, and smarter planning. By delivering precise, scalable insights, the system optimises diversion routes, reduces congestion, and informs modal shift strategies. Game-changing for National Highways and local authorities, it transforms road network management, helping reduce economic disruption and improve user experience. Road Insights demonstrates how big data can unlock safer, more efficient traffic management on a national scale.
HIGHLY COMMENDED
First Bus Scotland
AI-driven Timetables
First Bus Scotland has transformed reliability through AI-driven timetable design. Analysing Automatic Vehicle Location (AVL) data, the system adjusts schedules to reflect real-world conditions like congestion, seasonal demand, and journey variability. In Glasgow, punctuality improved by 8.3% across 32 services in 2024, boosting customer confidence. The initiative is part of First’s “Moving the Everyday” transformation, supporting its zero-emission transition and growth strategy. The AI timetables also improve operational efficiency by reducing delays, cutting lost mileage, and optimising driver shifts. Customers benefit from faster, more reliable journeys, while the business gains from increased ridership and reduced complaints. With scalability across the UK, AI-driven timetables show how digital tools can deliver measurable improvements in customer service and operational resilience, making buses more attractive and supporting modal shift.
HIGHLY COMMENDED
First Bus Scotland
AI-driven Timetables
First Bus Scotland has transformed reliability through AI-driven timetable design. Analysing Automatic Vehicle Location (AVL) data, the system adjusts schedules to reflect real-world conditions like congestion, seasonal demand, and journey variability. In Glasgow, punctuality improved by 8.3% across 32 services in 2024, boosting customer confidence. The initiative is part of First’s “Moving the Everyday” transformation, supporting its zero-emission transition and growth strategy. The AI timetables also improve operational efficiency by reducing delays, cutting lost mileage, and optimising driver shifts. Customers benefit from faster, more reliable journeys, while the business gains from increased ridership and reduced complaints. With scalability across the UK, AI-driven timetables show how digital tools can deliver measurable improvements in customer service and operational resilience, making buses more attractive and supporting modal shift.
HIGHLY COMMENDED
First Bus Scotland
AI-driven Timetables
First Bus Scotland has transformed reliability through AI-driven timetable design. Analysing Automatic Vehicle Location (AVL) data, the system adjusts schedules to reflect real-world conditions like congestion, seasonal demand, and journey variability. In Glasgow, punctuality improved by 8.3% across 32 services in 2024, boosting customer confidence. The initiative is part of First’s “Moving the Everyday” transformation, supporting its zero-emission transition and growth strategy. The AI timetables also improve operational efficiency by reducing delays, cutting lost mileage, and optimising driver shifts. Customers benefit from faster, more reliable journeys, while the business gains from increased ridership and reduced complaints. With scalability across the UK, AI-driven timetables show how digital tools can deliver measurable improvements in customer service and operational resilience, making buses more attractive and supporting modal shift.
HITRANS
Moove Flexi & m.connect
HITRANS partnered with Liftango and councils to launch Moove Flexi and m.connect, modernising demand responsive transport (DRT) in the Highlands, Islands, and Moray. The app allows real-time booking, mobile payments, concession pass use, and vehicle tracking—transforming accessibility in remote areas. By reducing manual admin, operators can better plan services around demand, improving utilisation and reliability. In its first year, m.connect supported 55,644 journeys, up 22% year-on-year. Bookings rose 12.7% between April 2024–25, with 100% of under-22 trips now made via smartphone. Services now cover five zones, including new rural routes and weekend services, making m.connect Scotland’s first council-wide DRT system. Passenger feedback praises convenience, flexibility, and live tracking. By integrating digital booking with free travel schemes, HITRANS has engaged younger users while improving sustainability. Moove Flexi & m.connect provides a replicable model for rural mobility innovation, expanding opportunities for communities traditionally excluded from reliable public transport.
HITRANS
Moove Flexi & m.connect
HITRANS partnered with Liftango and councils to launch Moove Flexi and m.connect, modernising demand responsive transport (DRT) in the Highlands, Islands, and Moray. The app allows real-time booking, mobile payments, concession pass use, and vehicle tracking—transforming accessibility in remote areas. By reducing manual admin, operators can better plan services around demand, improving utilisation and reliability. In its first year, m.connect supported 55,644 journeys, up 22% year-on-year. Bookings rose 12.7% between April 2024–25, with 100% of under-22 trips now made via smartphone. Services now cover five zones, including new rural routes and weekend services, making m.connect Scotland’s first council-wide DRT system. Passenger feedback praises convenience, flexibility, and live tracking. By integrating digital booking with free travel schemes, HITRANS has engaged younger users while improving sustainability. Moove Flexi & m.connect provides a replicable model for rural mobility innovation, expanding opportunities for communities traditionally excluded from reliable public transport.
HITRANS
Moove Flexi & m.connect
HITRANS partnered with Liftango and councils to launch Moove Flexi and m.connect, modernising demand responsive transport (DRT) in the Highlands, Islands, and Moray. The app allows real-time booking, mobile payments, concession pass use, and vehicle tracking—transforming accessibility in remote areas. By reducing manual admin, operators can better plan services around demand, improving utilisation and reliability. In its first year, m.connect supported 55,644 journeys, up 22% year-on-year. Bookings rose 12.7% between April 2024–25, with 100% of under-22 trips now made via smartphone. Services now cover five zones, including new rural routes and weekend services, making m.connect Scotland’s first council-wide DRT system. Passenger feedback praises convenience, flexibility, and live tracking. By integrating digital booking with free travel schemes, HITRANS has engaged younger users while improving sustainability. Moove Flexi & m.connect provides a replicable model for rural mobility innovation, expanding opportunities for communities traditionally excluded from reliable public transport.
WINNER
Kestrel Surveys
Utilising drone technology for traffic data collection
Kestrel Surveys, a female-founded firm, is revolutionising transport data collection with drone-based surveys. High-resolution UAVs capture full aerial views of junctions, corridors, and town centres, recording vehicles, cyclists, and pedestrians simultaneously. AI-powered analytics then extract flows, queue lengths, turning movements, and conflict points, providing richer insights than traditional manual counts or fixed sensors. The method eliminates the need for lane closures, reduces survey time by 50%, and delivers up to four times more usable data. It also cuts carbon by 85% compared to vehicle-based field teams. Kestrel has delivered 200+ drone traffic studies nationwide, influencing junction redesigns, active travel planning, and large-scale developments. For example, its data identified unsafe pedestrian movements that led to infrastructure changes. Clients highlight the speed, safety, and depth of insights. By combining innovation with inclusivity, Kestrel Surveys is modernising how planners and engineers understand transport behaviour.
WINNER
Kestrel Surveys
Utilising drone technology for traffic data collection
Kestrel Surveys, a female-founded firm, is revolutionising transport data collection with drone-based surveys. High-resolution UAVs capture full aerial views of junctions, corridors, and town centres, recording vehicles, cyclists, and pedestrians simultaneously. AI-powered analytics then extract flows, queue lengths, turning movements, and conflict points, providing richer insights than traditional manual counts or fixed sensors. The method eliminates the need for lane closures, reduces survey time by 50%, and delivers up to four times more usable data. It also cuts carbon by 85% compared to vehicle-based field teams. Kestrel has delivered 200+ drone traffic studies nationwide, influencing junction redesigns, active travel planning, and large-scale developments. For example, its data identified unsafe pedestrian movements that led to infrastructure changes. Clients highlight the speed, safety, and depth of insights. By combining innovation with inclusivity, Kestrel Surveys is modernising how planners and engineers understand transport behaviour.
WINNER
Kestrel Surveys
Utilising drone technology for traffic data collection
Kestrel Surveys, a female-founded firm, is revolutionising transport data collection with drone-based surveys. High-resolution UAVs capture full aerial views of junctions, corridors, and town centres, recording vehicles, cyclists, and pedestrians simultaneously. AI-powered analytics then extract flows, queue lengths, turning movements, and conflict points, providing richer insights than traditional manual counts or fixed sensors. The method eliminates the need for lane closures, reduces survey time by 50%, and delivers up to four times more usable data. It also cuts carbon by 85% compared to vehicle-based field teams. Kestrel has delivered 200+ drone traffic studies nationwide, influencing junction redesigns, active travel planning, and large-scale developments. For example, its data identified unsafe pedestrian movements that led to infrastructure changes. Clients highlight the speed, safety, and depth of insights. By combining innovation with inclusivity, Kestrel Surveys is modernising how planners and engineers understand transport behaviour.
Lothian Buses
Lothian NAVINEO
Lothian Buses has deployed the NAVINEO Intelligent Transport System, modernising operations across Edinburgh’s busiest bus network. The system integrates real-time vehicle tracking, dynamic scheduling, disruption management, and passenger information. Drivers now receive live updates via in-cab tablets, improving communication and reducing stress. Control staff benefit from data dashboards that allow proactive service management, minimising delays and ensuring more reliable journeys. For passengers, the technology powers accurate “next bus” predictions across apps, websites, and stop displays. NAVINEO also integrates accessibility features, including audio-visual announcements and tailored alerts. Since rollout, punctuality and reliability scores have improved, while customer satisfaction remains among the highest in the UK bus sector. NAVINEO is future-proofed for electric fleet integration, aligning with Lothian’s decarbonisation strategy. By combining operational efficiency with better passenger experience, Lothian demonstrates how digital investment can deliver smarter, greener, and more inclusive urban mobility.
Lothian Buses
Lothian NAVINEO
Lothian Buses has deployed the NAVINEO Intelligent Transport System, modernising operations across Edinburgh’s busiest bus network. The system integrates real-time vehicle tracking, dynamic scheduling, disruption management, and passenger information. Drivers now receive live updates via in-cab tablets, improving communication and reducing stress. Control staff benefit from data dashboards that allow proactive service management, minimising delays and ensuring more reliable journeys. For passengers, the technology powers accurate “next bus” predictions across apps, websites, and stop displays. NAVINEO also integrates accessibility features, including audio-visual announcements and tailored alerts. Since rollout, punctuality and reliability scores have improved, while customer satisfaction remains among the highest in the UK bus sector. NAVINEO is future-proofed for electric fleet integration, aligning with Lothian’s decarbonisation strategy. By combining operational efficiency with better passenger experience, Lothian demonstrates how digital investment can deliver smarter, greener, and more inclusive urban mobility.
Lothian Buses
Lothian NAVINEO
Lothian Buses has deployed the NAVINEO Intelligent Transport System, modernising operations across Edinburgh’s busiest bus network. The system integrates real-time vehicle tracking, dynamic scheduling, disruption management, and passenger information. Drivers now receive live updates via in-cab tablets, improving communication and reducing stress. Control staff benefit from data dashboards that allow proactive service management, minimising delays and ensuring more reliable journeys. For passengers, the technology powers accurate “next bus” predictions across apps, websites, and stop displays. NAVINEO also integrates accessibility features, including audio-visual announcements and tailored alerts. Since rollout, punctuality and reliability scores have improved, while customer satisfaction remains among the highest in the UK bus sector. NAVINEO is future-proofed for electric fleet integration, aligning with Lothian’s decarbonisation strategy. By combining operational efficiency with better passenger experience, Lothian demonstrates how digital investment can deliver smarter, greener, and more inclusive urban mobility.
NATS
World first deployment of Pairwise separation for Heathrow
NATS has delivered a global aviation first by deploying Pairwise separation at Heathrow. Traditionally, aircraft separations depended on broad wake vortex categories, limiting runway efficiency. Pairwise uses advanced modelling of aircraft wake behaviour to set dynamic separations based on the exact aircraft pairing, enabled by new safety data and digital systems. This reduces spacing safely, allowing more efficient landings and departures. At Heathrow, the system increases resilience during peak traffic and adverse conditions, reducing delays and improving passenger experience. The deployment followed years of collaboration with ICAO, EASA, and global airlines, establishing new regulatory frameworks. Early results show up to 20% improvement in runway throughput during peak periods. Environmental benefits include reduced fuel burn and emissions from holding patterns. As the first airport worldwide to operationalise Pairwise, Heathrow demonstrates UK leadership in aviation innovation, setting a model for airports internationally to optimise capacity sustainably.
NATS
World first deployment of Pairwise separation for Heathrow
NATS has delivered a global aviation first by deploying Pairwise separation at Heathrow. Traditionally, aircraft separations depended on broad wake vortex categories, limiting runway efficiency. Pairwise uses advanced modelling of aircraft wake behaviour to set dynamic separations based on the exact aircraft pairing, enabled by new safety data and digital systems. This reduces spacing safely, allowing more efficient landings and departures. At Heathrow, the system increases resilience during peak traffic and adverse conditions, reducing delays and improving passenger experience. The deployment followed years of collaboration with ICAO, EASA, and global airlines, establishing new regulatory frameworks. Early results show up to 20% improvement in runway throughput during peak periods. Environmental benefits include reduced fuel burn and emissions from holding patterns. As the first airport worldwide to operationalise Pairwise, Heathrow demonstrates UK leadership in aviation innovation, setting a model for airports internationally to optimise capacity sustainably.
NATS
World first deployment of Pairwise separation for Heathrow
NATS has delivered a global aviation first by deploying Pairwise separation at Heathrow. Traditionally, aircraft separations depended on broad wake vortex categories, limiting runway efficiency. Pairwise uses advanced modelling of aircraft wake behaviour to set dynamic separations based on the exact aircraft pairing, enabled by new safety data and digital systems. This reduces spacing safely, allowing more efficient landings and departures. At Heathrow, the system increases resilience during peak traffic and adverse conditions, reducing delays and improving passenger experience. The deployment followed years of collaboration with ICAO, EASA, and global airlines, establishing new regulatory frameworks. Early results show up to 20% improvement in runway throughput during peak periods. Environmental benefits include reduced fuel burn and emissions from holding patterns. As the first airport worldwide to operationalise Pairwise, Heathrow demonstrates UK leadership in aviation innovation, setting a model for airports internationally to optimise capacity sustainably.
Sustrans Scotland, The University of Leeds, A/B Street, CycleStreets
Network Planning Tool
This unique collaboration has created an open-source digital Network Planning Tool (NPT) to help councils design active travel networks based on data-driven insights. The tool integrates OpenStreetMap with journey patterns, collision data, census flows, and accessibility metrics to identify priority routes for walking, cycling, and wheeling. Users can visualise scenarios, test changes, and engage communities with easy-to-understand maps. Since its launch, 11 Scottish councils have adopted the tool, shaping major bids for active travel funding and guiding local strategies. By being open-source, NPT avoids expensive licensing and enables continuous improvement from a global developer community. Feedback highlights its accessibility for non-specialists and its ability to translate complex data into actionable, transparent plans. By combining academic rigour, community input, and digital innovation, the NPT is transforming how active travel infrastructure is planned—supporting councils to deliver equitable, evidence-based networks aligned with climate goals.
Sustrans Scotland, The University of Leeds, A/B Street, CycleStreets
Network Planning Tool
This unique collaboration has created an open-source digital Network Planning Tool (NPT) to help councils design active travel networks based on data-driven insights. The tool integrates OpenStreetMap with journey patterns, collision data, census flows, and accessibility metrics to identify priority routes for walking, cycling, and wheeling. Users can visualise scenarios, test changes, and engage communities with easy-to-understand maps. Since its launch, 11 Scottish councils have adopted the tool, shaping major bids for active travel funding and guiding local strategies. By being open-source, NPT avoids expensive licensing and enables continuous improvement from a global developer community. Feedback highlights its accessibility for non-specialists and its ability to translate complex data into actionable, transparent plans. By combining academic rigour, community input, and digital innovation, the NPT is transforming how active travel infrastructure is planned—supporting councils to deliver equitable, evidence-based networks aligned with climate goals.
Sustrans Scotland, The University of Leeds, A/B Street, CycleStreets
Network Planning Tool
This unique collaboration has created an open-source digital Network Planning Tool (NPT) to help councils design active travel networks based on data-driven insights. The tool integrates OpenStreetMap with journey patterns, collision data, census flows, and accessibility metrics to identify priority routes for walking, cycling, and wheeling. Users can visualise scenarios, test changes, and engage communities with easy-to-understand maps. Since its launch, 11 Scottish councils have adopted the tool, shaping major bids for active travel funding and guiding local strategies. By being open-source, NPT avoids expensive licensing and enables continuous improvement from a global developer community. Feedback highlights its accessibility for non-specialists and its ability to translate complex data into actionable, transparent plans. By combining academic rigour, community input, and digital innovation, the NPT is transforming how active travel infrastructure is planned—supporting councils to deliver equitable, evidence-based networks aligned with climate goals.
Translink
Translink Future Ticketing System (TFTS)
Translink is delivering a £46m Future Ticketing System (TFTS) to revolutionise passenger experience across Northern Ireland. Replacing legacy systems, TFTS introduces contactless EMV payments, capped fares, mobile ticketing, and smartcards integrated across bus and rail. A customer app provides real-time information, journey planning, and account management, while back-office systems enable dynamic fare policies and data-driven decision-making. Accessibility is central, with inclusive design and multi-language support built in. Early phases launched in 2024 saw rapid adoption: 40% of passengers used contactless within three months, and satisfaction scores rose. Operationally, TFTS reduces cash handling, speeds boarding, and generates rich data for planning. By 2026, full rollout will provide seamless, multimodal integration across the region. TFTS is a step-change for Translink, aligning with its Better.Connected strategy and net zero ambitions, and placing Northern Ireland at the forefront of modern, digital-first public transport systems.
Translink
Translink Future Ticketing System (TFTS)
Translink is delivering a £46m Future Ticketing System (TFTS) to revolutionise passenger experience across Northern Ireland. Replacing legacy systems, TFTS introduces contactless EMV payments, capped fares, mobile ticketing, and smartcards integrated across bus and rail. A customer app provides real-time information, journey planning, and account management, while back-office systems enable dynamic fare policies and data-driven decision-making. Accessibility is central, with inclusive design and multi-language support built in. Early phases launched in 2024 saw rapid adoption: 40% of passengers used contactless within three months, and satisfaction scores rose. Operationally, TFTS reduces cash handling, speeds boarding, and generates rich data for planning. By 2026, full rollout will provide seamless, multimodal integration across the region. TFTS is a step-change for Translink, aligning with its Better.Connected strategy and net zero ambitions, and placing Northern Ireland at the forefront of modern, digital-first public transport systems.
Translink
Translink Future Ticketing System (TFTS)
Translink is delivering a £46m Future Ticketing System (TFTS) to revolutionise passenger experience across Northern Ireland. Replacing legacy systems, TFTS introduces contactless EMV payments, capped fares, mobile ticketing, and smartcards integrated across bus and rail. A customer app provides real-time information, journey planning, and account management, while back-office systems enable dynamic fare policies and data-driven decision-making. Accessibility is central, with inclusive design and multi-language support built in. Early phases launched in 2024 saw rapid adoption: 40% of passengers used contactless within three months, and satisfaction scores rose. Operationally, TFTS reduces cash handling, speeds boarding, and generates rich data for planning. By 2026, full rollout will provide seamless, multimodal integration across the region. TFTS is a step-change for Translink, aligning with its Better.Connected strategy and net zero ambitions, and placing Northern Ireland at the forefront of modern, digital-first public transport systems.
Transport for Greater Manchester
The introduction of tap and go contactless payment on Bee Network buses
In March 2025, TfGM launched “tap and go” contactless payment across Bee Network buses, creating a fully integrated fare system with trams. The campaign ensured widespread awareness through TV, radio, digital, and community outreach, making the system simple and intuitive for passengers. Within four weeks, 2m journeys were made using tap and go—28% of all adult trips, with some routes hitting 50% uptake. The Bee Network website saw a 900% traffic spike on launch day, while social impressions passed 15m. Passengers praised the convenience, with 500k+ views of how-to videos reinforcing understanding. The system uses daily and weekly fare capping, ensuring passengers always pay the best price automatically. Tap and go simplifies travel, reduces boarding times, and enhances integration across modes. By making public transport more user-friendly, TfGM has taken a major step towards its ambition for a seamless, customer-focused, and digitally enabled transport system.
Transport for Greater Manchester
The introduction of tap and go contactless payment on Bee Network buses
In March 2025, TfGM launched “tap and go” contactless payment across Bee Network buses, creating a fully integrated fare system with trams. The campaign ensured widespread awareness through TV, radio, digital, and community outreach, making the system simple and intuitive for passengers. Within four weeks, 2m journeys were made using tap and go—28% of all adult trips, with some routes hitting 50% uptake. The Bee Network website saw a 900% traffic spike on launch day, while social impressions passed 15m. Passengers praised the convenience, with 500k+ views of how-to videos reinforcing understanding. The system uses daily and weekly fare capping, ensuring passengers always pay the best price automatically. Tap and go simplifies travel, reduces boarding times, and enhances integration across modes. By making public transport more user-friendly, TfGM has taken a major step towards its ambition for a seamless, customer-focused, and digitally enabled transport system.
Transport for Greater Manchester
The introduction of tap and go contactless payment on Bee Network buses
In March 2025, TfGM launched “tap and go” contactless payment across Bee Network buses, creating a fully integrated fare system with trams. The campaign ensured widespread awareness through TV, radio, digital, and community outreach, making the system simple and intuitive for passengers. Within four weeks, 2m journeys were made using tap and go—28% of all adult trips, with some routes hitting 50% uptake. The Bee Network website saw a 900% traffic spike on launch day, while social impressions passed 15m. Passengers praised the convenience, with 500k+ views of how-to videos reinforcing understanding. The system uses daily and weekly fare capping, ensuring passengers always pay the best price automatically. Tap and go simplifies travel, reduces boarding times, and enhances integration across modes. By making public transport more user-friendly, TfGM has taken a major step towards its ambition for a seamless, customer-focused, and digitally enabled transport system.
Transport for West Midlands
Data Insight Service, Swift
TfWM’s Data Insight Service is unlocking the potential of its Swift smartcard, one of the UK’s largest smart ticketing schemes. The new platform aggregates and analyses data from 1m+ active Swift cards, providing operators and planners with granular insights into passenger journeys, fare choices, and network demand. Dashboards enable dynamic service planning, targeted marketing, and improved customer offers. For example, data identified underserved corridors where TfWM trialled new bus services, leading to strong patronage growth. Operators benefit from better forecasting and reduced revenue risk, while customers see more tailored promotions and service improvements. Privacy is safeguarded through anonymisation, ensuring compliance with data regulations. By turning ticketing data into actionable intelligence, the service enhances efficiency, ridership, and user satisfaction. It also supports TfWM’s Vision for sustainable, integrated mobility, showing how digital innovation can transform smartcards into strategic tools for a more responsive transport network.
Transport for West Midlands
Data Insight Service, Swift
TfWM’s Data Insight Service is unlocking the potential of its Swift smartcard, one of the UK’s largest smart ticketing schemes. The new platform aggregates and analyses data from 1m+ active Swift cards, providing operators and planners with granular insights into passenger journeys, fare choices, and network demand. Dashboards enable dynamic service planning, targeted marketing, and improved customer offers. For example, data identified underserved corridors where TfWM trialled new bus services, leading to strong patronage growth. Operators benefit from better forecasting and reduced revenue risk, while customers see more tailored promotions and service improvements. Privacy is safeguarded through anonymisation, ensuring compliance with data regulations. By turning ticketing data into actionable intelligence, the service enhances efficiency, ridership, and user satisfaction. It also supports TfWM’s Vision for sustainable, integrated mobility, showing how digital innovation can transform smartcards into strategic tools for a more responsive transport network.
Transport for West Midlands
Data Insight Service, Swift
TfWM’s Data Insight Service is unlocking the potential of its Swift smartcard, one of the UK’s largest smart ticketing schemes. The new platform aggregates and analyses data from 1m+ active Swift cards, providing operators and planners with granular insights into passenger journeys, fare choices, and network demand. Dashboards enable dynamic service planning, targeted marketing, and improved customer offers. For example, data identified underserved corridors where TfWM trialled new bus services, leading to strong patronage growth. Operators benefit from better forecasting and reduced revenue risk, while customers see more tailored promotions and service improvements. Privacy is safeguarded through anonymisation, ensuring compliance with data regulations. By turning ticketing data into actionable intelligence, the service enhances efficiency, ridership, and user satisfaction. It also supports TfWM’s Vision for sustainable, integrated mobility, showing how digital innovation can transform smartcards into strategic tools for a more responsive transport network.
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