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Best Alliance / Collaboration of the Year
Best Alliance / Collaboration of the Year
Best Alliance / Collaboration of the Year
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Evidence of partnership-working.
Evidence of how it has delivered timely, efficient and successful outcomes of a scheme or service.
Evidence of how it has allowed a successful approach to be applied to a given transport issue, need or policy approach.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Evidence of partnership-working.
Evidence of how it has delivered timely, efficient and successful outcomes of a scheme or service.
Evidence of how it has allowed a successful approach to be applied to a given transport issue, need or policy approach.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
Evidence of partnership-working.
Evidence of how it has delivered timely, efficient and successful outcomes of a scheme or service.
Evidence of how it has allowed a successful approach to be applied to a given transport issue, need or policy approach.
Blink with Stagecoach
Onboarding Journeys for Driver Retention
Stagecoach London partnered with Blink in March 2024 to address bus driver shortages by improving retention during the critical first 90 days of employment. The Blink Onboarding Journeys system delivers personalised messages, wellbeing check-ins, and milestone updates to new recruits, while integrated surveys capture real-time feedback across training, support, and confidence. Insights are shared with managers via Power BI dashboards, enabling early interventions and depot-level comparisons. This shift from reactive exit interviews to proactive engagement has already reduced attrition and improved recruitment outcomes. New drivers feel seen and supported, while managers gain actionable intelligence to refine onboarding. The initiative marks a cultural transformation, embedding transparency and accountability into frontline engagement. By combining smart digital tools with a human touch, Blink and Stagecoach have created a scalable model that not only strengthens workforce retention but also demonstrates how technology can underpin lasting collaboration in public transport
Blink with Stagecoach
Onboarding Journeys for Driver Retention
Stagecoach London partnered with Blink in March 2024 to address bus driver shortages by improving retention during the critical first 90 days of employment. The Blink Onboarding Journeys system delivers personalised messages, wellbeing check-ins, and milestone updates to new recruits, while integrated surveys capture real-time feedback across training, support, and confidence. Insights are shared with managers via Power BI dashboards, enabling early interventions and depot-level comparisons. This shift from reactive exit interviews to proactive engagement has already reduced attrition and improved recruitment outcomes. New drivers feel seen and supported, while managers gain actionable intelligence to refine onboarding. The initiative marks a cultural transformation, embedding transparency and accountability into frontline engagement. By combining smart digital tools with a human touch, Blink and Stagecoach have created a scalable model that not only strengthens workforce retention but also demonstrates how technology can underpin lasting collaboration in public transport
Blink with Stagecoach
Onboarding Journeys for Driver Retention
Stagecoach London partnered with Blink in March 2024 to address bus driver shortages by improving retention during the critical first 90 days of employment. The Blink Onboarding Journeys system delivers personalised messages, wellbeing check-ins, and milestone updates to new recruits, while integrated surveys capture real-time feedback across training, support, and confidence. Insights are shared with managers via Power BI dashboards, enabling early interventions and depot-level comparisons. This shift from reactive exit interviews to proactive engagement has already reduced attrition and improved recruitment outcomes. New drivers feel seen and supported, while managers gain actionable intelligence to refine onboarding. The initiative marks a cultural transformation, embedding transparency and accountability into frontline engagement. By combining smart digital tools with a human touch, Blink and Stagecoach have created a scalable model that not only strengthens workforce retention but also demonstrates how technology can underpin lasting collaboration in public transport
Essex Highways
Priority One Surfacing Programme
The Essex Highways partnership (Essex County Council, Ringway Jacobs, Jacobs, and Eurovia) mobilised the £25m Priority One surfacing programme in August 2024 to deliver the largest highways maintenance package in Essex’s history within just eight months. The team resurfaced 128 sections of road (400,000m²), completed 2,000 pothole repairs, and undertook 582 vegetation clearances, 824 drainage jobs, and 446 signage repairs across all 12 districts. Mobilised in one week, the programme halved delivery timescales compared to business-as-usual 18-month programmes. Despite the high-risk winter schedule, works were completed on time and budget, with leadership praising the “exceeded standards.” The collaboration demonstrated remarkable efficiency, cross-partner alignment, and resilience in tackling complex logistics and compressed timescales. Priority One not only delivered significant safety and quality improvements but also revived community pride, showcasing how ambitious local authority and industry partnerships can deliver transformative infrastructure at unprecedented speed.
Essex Highways
Priority One Surfacing Programme
The Essex Highways partnership (Essex County Council, Ringway Jacobs, Jacobs, and Eurovia) mobilised the £25m Priority One surfacing programme in August 2024 to deliver the largest highways maintenance package in Essex’s history within just eight months. The team resurfaced 128 sections of road (400,000m²), completed 2,000 pothole repairs, and undertook 582 vegetation clearances, 824 drainage jobs, and 446 signage repairs across all 12 districts. Mobilised in one week, the programme halved delivery timescales compared to business-as-usual 18-month programmes. Despite the high-risk winter schedule, works were completed on time and budget, with leadership praising the “exceeded standards.” The collaboration demonstrated remarkable efficiency, cross-partner alignment, and resilience in tackling complex logistics and compressed timescales. Priority One not only delivered significant safety and quality improvements but also revived community pride, showcasing how ambitious local authority and industry partnerships can deliver transformative infrastructure at unprecedented speed.
Essex Highways
Priority One Surfacing Programme
The Essex Highways partnership (Essex County Council, Ringway Jacobs, Jacobs, and Eurovia) mobilised the £25m Priority One surfacing programme in August 2024 to deliver the largest highways maintenance package in Essex’s history within just eight months. The team resurfaced 128 sections of road (400,000m²), completed 2,000 pothole repairs, and undertook 582 vegetation clearances, 824 drainage jobs, and 446 signage repairs across all 12 districts. Mobilised in one week, the programme halved delivery timescales compared to business-as-usual 18-month programmes. Despite the high-risk winter schedule, works were completed on time and budget, with leadership praising the “exceeded standards.” The collaboration demonstrated remarkable efficiency, cross-partner alignment, and resilience in tackling complex logistics and compressed timescales. Priority One not only delivered significant safety and quality improvements but also revived community pride, showcasing how ambitious local authority and industry partnerships can deliver transformative infrastructure at unprecedented speed.
First Bus
First Bus x Bristol Airport - Airport Flyer
First Bus and Bristol Airport joined forces to grow passenger numbers on the Airport Flyer services by emphasising value and simplicity. A targeted 2024 campaign—“Save £££s getting to the airport. Spend more on holiday.”—was delivered across radio, YouTube, social media, digital, and press. Passenger confusion over the bus stop location at Temple Meads was tackled by co-producing a YouTube video with GWR showing the full passenger journey, improving clarity and confidence. The campaign achieved strong results: consistent patronage growth, reduced reliance on cars, and better integration between rail and bus. Customer feedback highlighted the clearer journey experience, while awareness of cost savings strengthened brand positioning. By working across operators and tailoring messaging to customer concerns, First Bus and Bristol Airport demonstrated how collaboration and creative communications can shift perceptions, boost ridership, and deliver an affordable, sustainable alternative for airport access
First Bus
First Bus x Bristol Airport - Airport Flyer
First Bus and Bristol Airport joined forces to grow passenger numbers on the Airport Flyer services by emphasising value and simplicity. A targeted 2024 campaign—“Save £££s getting to the airport. Spend more on holiday.”—was delivered across radio, YouTube, social media, digital, and press. Passenger confusion over the bus stop location at Temple Meads was tackled by co-producing a YouTube video with GWR showing the full passenger journey, improving clarity and confidence. The campaign achieved strong results: consistent patronage growth, reduced reliance on cars, and better integration between rail and bus. Customer feedback highlighted the clearer journey experience, while awareness of cost savings strengthened brand positioning. By working across operators and tailoring messaging to customer concerns, First Bus and Bristol Airport demonstrated how collaboration and creative communications can shift perceptions, boost ridership, and deliver an affordable, sustainable alternative for airport access
First Bus
First Bus x Bristol Airport - Airport Flyer
First Bus and Bristol Airport joined forces to grow passenger numbers on the Airport Flyer services by emphasising value and simplicity. A targeted 2024 campaign—“Save £££s getting to the airport. Spend more on holiday.”—was delivered across radio, YouTube, social media, digital, and press. Passenger confusion over the bus stop location at Temple Meads was tackled by co-producing a YouTube video with GWR showing the full passenger journey, improving clarity and confidence. The campaign achieved strong results: consistent patronage growth, reduced reliance on cars, and better integration between rail and bus. Customer feedback highlighted the clearer journey experience, while awareness of cost savings strengthened brand positioning. By working across operators and tailoring messaging to customer concerns, First Bus and Bristol Airport demonstrated how collaboration and creative communications can shift perceptions, boost ridership, and deliver an affordable, sustainable alternative for airport access
Go South Coast with Stagecoach South
Activ8
The Activ8 service between Andover and Salisbury is a long-standing joint venture between Salisbury Reds (Go South Coast), Stagecoach South, and Wiltshire Council. The collaboration avoids duplication by aligning timetables, vehicle quality, and branding while offering shared ticketing products. Operating on a 50/50 split, the service delivers seamless, frequent connections for commuters, students, and leisure users across Hampshire and Wiltshire. Activ8 has grown into a reliable and trusted brand, with coordinated marketing reinforcing passenger confidence. The partnership demonstrates how cooperation—rather than competition—can create a stronger, sustainable service, balancing operational efficiency with passenger benefits. By pooling resources, aligning networks, and focusing on the customer, the alliance ensures long-term stability and growth for a rural interurban corridor, showcasing best practice in how local authorities and operators can jointly improve bus services.
Go South Coast with Stagecoach South
Activ8
The Activ8 service between Andover and Salisbury is a long-standing joint venture between Salisbury Reds (Go South Coast), Stagecoach South, and Wiltshire Council. The collaboration avoids duplication by aligning timetables, vehicle quality, and branding while offering shared ticketing products. Operating on a 50/50 split, the service delivers seamless, frequent connections for commuters, students, and leisure users across Hampshire and Wiltshire. Activ8 has grown into a reliable and trusted brand, with coordinated marketing reinforcing passenger confidence. The partnership demonstrates how cooperation—rather than competition—can create a stronger, sustainable service, balancing operational efficiency with passenger benefits. By pooling resources, aligning networks, and focusing on the customer, the alliance ensures long-term stability and growth for a rural interurban corridor, showcasing best practice in how local authorities and operators can jointly improve bus services.
Go South Coast with Stagecoach South
Activ8
The Activ8 service between Andover and Salisbury is a long-standing joint venture between Salisbury Reds (Go South Coast), Stagecoach South, and Wiltshire Council. The collaboration avoids duplication by aligning timetables, vehicle quality, and branding while offering shared ticketing products. Operating on a 50/50 split, the service delivers seamless, frequent connections for commuters, students, and leisure users across Hampshire and Wiltshire. Activ8 has grown into a reliable and trusted brand, with coordinated marketing reinforcing passenger confidence. The partnership demonstrates how cooperation—rather than competition—can create a stronger, sustainable service, balancing operational efficiency with passenger benefits. By pooling resources, aligning networks, and focusing on the customer, the alliance ensures long-term stability and growth for a rural interurban corridor, showcasing best practice in how local authorities and operators can jointly improve bus services.
London Borough of Hackney
A partnership for people and the planet: Powering the transition to EVs in Hackney
Hackney Council partnered with charge point operator Zest to deliver one of the UK’s densest EV charging networks—2,500 public charge points—at no cost to the council. Zest is investing £18m, backed by the government’s Charging Infrastructure Investment Fund, removing financial risk from Hackney while accelerating decarbonisation. The network addresses a key equity challenge: charging access for residents in flats and homes without driveways. Community consultations informed charger placement, ensuring inclusive coverage. Hackney Light and Power discounted tariffs make EV running costs lower than petrol per mile, saving drivers £2.50 per session on average. By December 2024, the network was supporting 1,150 monthly users, up 657% from June. Beyond infrastructure, the partnership has delivered 28 community initiatives, engaged 2,000 residents (62% from hard-to-reach groups), and provided 900 volunteer hours. This collaboration exemplifies how councils can harness private investment to achieve equitable, large-scale EV adoption.
London Borough of Hackney
A partnership for people and the planet: Powering the transition to EVs in Hackney
Hackney Council partnered with charge point operator Zest to deliver one of the UK’s densest EV charging networks—2,500 public charge points—at no cost to the council. Zest is investing £18m, backed by the government’s Charging Infrastructure Investment Fund, removing financial risk from Hackney while accelerating decarbonisation. The network addresses a key equity challenge: charging access for residents in flats and homes without driveways. Community consultations informed charger placement, ensuring inclusive coverage. Hackney Light and Power discounted tariffs make EV running costs lower than petrol per mile, saving drivers £2.50 per session on average. By December 2024, the network was supporting 1,150 monthly users, up 657% from June. Beyond infrastructure, the partnership has delivered 28 community initiatives, engaged 2,000 residents (62% from hard-to-reach groups), and provided 900 volunteer hours. This collaboration exemplifies how councils can harness private investment to achieve equitable, large-scale EV adoption.
London Borough of Hackney
A partnership for people and the planet: Powering the transition to EVs in Hackney
Hackney Council partnered with charge point operator Zest to deliver one of the UK’s densest EV charging networks—2,500 public charge points—at no cost to the council. Zest is investing £18m, backed by the government’s Charging Infrastructure Investment Fund, removing financial risk from Hackney while accelerating decarbonisation. The network addresses a key equity challenge: charging access for residents in flats and homes without driveways. Community consultations informed charger placement, ensuring inclusive coverage. Hackney Light and Power discounted tariffs make EV running costs lower than petrol per mile, saving drivers £2.50 per session on average. By December 2024, the network was supporting 1,150 monthly users, up 657% from June. Beyond infrastructure, the partnership has delivered 28 community initiatives, engaged 2,000 residents (62% from hard-to-reach groups), and provided 900 volunteer hours. This collaboration exemplifies how councils can harness private investment to achieve equitable, large-scale EV adoption.
National Express West Midlands
National Express West Midlands and Birmingham City Football Club Free Shuttle Service
NXWM partnered with Birmingham City FC to launch the free 1875 Shuttle between the city centre and St Andrew’s Stadium, responding to fans’ concerns over poor transport access. Introduced in September 2024, the service ran eight buses in a continuous loop on matchdays, carrying 31,677 supporters across the season. Usage by disabled fans was particularly strong, with one passenger describing it as “elite for disabled users.” Car use among fans fell from 71.8% to 68.1%, while bus use rose from 11.2% to 17.5%. Fans arrived earlier, boosting stadium spending and reporting greater feelings of safety. The collaboration delivered environmental benefits, reduced costs for supporters, and generated brand value for both partners. The seamless operational execution highlighted NXWM’s expertise and BCFC’s responsiveness, creating a replicable model of how football clubs and operators can collaborate to improve access, safety, and sustainability.
National Express West Midlands
National Express West Midlands and Birmingham City Football Club Free Shuttle Service
NXWM partnered with Birmingham City FC to launch the free 1875 Shuttle between the city centre and St Andrew’s Stadium, responding to fans’ concerns over poor transport access. Introduced in September 2024, the service ran eight buses in a continuous loop on matchdays, carrying 31,677 supporters across the season. Usage by disabled fans was particularly strong, with one passenger describing it as “elite for disabled users.” Car use among fans fell from 71.8% to 68.1%, while bus use rose from 11.2% to 17.5%. Fans arrived earlier, boosting stadium spending and reporting greater feelings of safety. The collaboration delivered environmental benefits, reduced costs for supporters, and generated brand value for both partners. The seamless operational execution highlighted NXWM’s expertise and BCFC’s responsiveness, creating a replicable model of how football clubs and operators can collaborate to improve access, safety, and sustainability.
National Express West Midlands
National Express West Midlands and Birmingham City Football Club Free Shuttle Service
NXWM partnered with Birmingham City FC to launch the free 1875 Shuttle between the city centre and St Andrew’s Stadium, responding to fans’ concerns over poor transport access. Introduced in September 2024, the service ran eight buses in a continuous loop on matchdays, carrying 31,677 supporters across the season. Usage by disabled fans was particularly strong, with one passenger describing it as “elite for disabled users.” Car use among fans fell from 71.8% to 68.1%, while bus use rose from 11.2% to 17.5%. Fans arrived earlier, boosting stadium spending and reporting greater feelings of safety. The collaboration delivered environmental benefits, reduced costs for supporters, and generated brand value for both partners. The seamless operational execution highlighted NXWM’s expertise and BCFC’s responsiveness, creating a replicable model of how football clubs and operators can collaborate to improve access, safety, and sustainability.
Network Rail and Govia Thameslink Railway
Northern City Line: The Pathfinder to National Digital Rail
Network Rail and GTR collaborated on Britain’s first digital signalling project on an intensively used commuter route: the Northern City Line. Introducing ETCS in-cab signalling on the Moorgate–Finsbury Park corridor, the partnership demonstrated how digital rail can be delivered in a live passenger environment. Stakeholder collaboration was central, with joint teams embedding shared goals, co-location, and transparent communication. Lessons learned—on driver training, software integration, and public communication—are informing future national rollouts. The project has reduced reliance on lineside signals, improved reliability, and created capacity for growth. By aligning operator and infrastructure manager priorities, the Pathfinder established a new blueprint for collaboration in railway modernisation. It proves that complex, transformative technology projects can be delivered safely, efficiently, and with strong passenger outcomes when partnerships are genuinely integrated.
Network Rail and Govia Thameslink Railway
Northern City Line: The Pathfinder to National Digital Rail
Network Rail and GTR collaborated on Britain’s first digital signalling project on an intensively used commuter route: the Northern City Line. Introducing ETCS in-cab signalling on the Moorgate–Finsbury Park corridor, the partnership demonstrated how digital rail can be delivered in a live passenger environment. Stakeholder collaboration was central, with joint teams embedding shared goals, co-location, and transparent communication. Lessons learned—on driver training, software integration, and public communication—are informing future national rollouts. The project has reduced reliance on lineside signals, improved reliability, and created capacity for growth. By aligning operator and infrastructure manager priorities, the Pathfinder established a new blueprint for collaboration in railway modernisation. It proves that complex, transformative technology projects can be delivered safely, efficiently, and with strong passenger outcomes when partnerships are genuinely integrated.
Network Rail and Govia Thameslink Railway
Northern City Line: The Pathfinder to National Digital Rail
Network Rail and GTR collaborated on Britain’s first digital signalling project on an intensively used commuter route: the Northern City Line. Introducing ETCS in-cab signalling on the Moorgate–Finsbury Park corridor, the partnership demonstrated how digital rail can be delivered in a live passenger environment. Stakeholder collaboration was central, with joint teams embedding shared goals, co-location, and transparent communication. Lessons learned—on driver training, software integration, and public communication—are informing future national rollouts. The project has reduced reliance on lineside signals, improved reliability, and created capacity for growth. By aligning operator and infrastructure manager priorities, the Pathfinder established a new blueprint for collaboration in railway modernisation. It proves that complex, transformative technology projects can be delivered safely, efficiently, and with strong passenger outcomes when partnerships are genuinely integrated.
HIGHLY COMMENDED
Portsmouth City Council
Portsmouth Buses Partnership
Portsmouth City Council united with Stagecoach, First Solent, and Go South Coast to form the Portsmouth Buses Partnership, improving bus services across the city. Initiatives include enhanced ticketing, joint marketing, and streamlined timetables, with operators working collectively to reduce confusion and improve reliability. Marketing campaigns highlighted value and convenience, while new investment in vehicles and infrastructure supported growth. Patronage increased year-on-year, reversing decline and improving public perceptions of buses. The partnership also aligned with the city’s wider transport and climate strategies, supporting sustainable travel. This collaboration demonstrates how councils and multiple operators can overcome competition to create a unified, customer-first bus network, ensuring improved accessibility, lower emissions, and stronger community engagement.
HIGHLY COMMENDED
Portsmouth City Council
Portsmouth Buses Partnership
Portsmouth City Council united with Stagecoach, First Solent, and Go South Coast to form the Portsmouth Buses Partnership, improving bus services across the city. Initiatives include enhanced ticketing, joint marketing, and streamlined timetables, with operators working collectively to reduce confusion and improve reliability. Marketing campaigns highlighted value and convenience, while new investment in vehicles and infrastructure supported growth. Patronage increased year-on-year, reversing decline and improving public perceptions of buses. The partnership also aligned with the city’s wider transport and climate strategies, supporting sustainable travel. This collaboration demonstrates how councils and multiple operators can overcome competition to create a unified, customer-first bus network, ensuring improved accessibility, lower emissions, and stronger community engagement.
HIGHLY COMMENDED
Portsmouth City Council
Portsmouth Buses Partnership
Portsmouth City Council united with Stagecoach, First Solent, and Go South Coast to form the Portsmouth Buses Partnership, improving bus services across the city. Initiatives include enhanced ticketing, joint marketing, and streamlined timetables, with operators working collectively to reduce confusion and improve reliability. Marketing campaigns highlighted value and convenience, while new investment in vehicles and infrastructure supported growth. Patronage increased year-on-year, reversing decline and improving public perceptions of buses. The partnership also aligned with the city’s wider transport and climate strategies, supporting sustainable travel. This collaboration demonstrates how councils and multiple operators can overcome competition to create a unified, customer-first bus network, ensuring improved accessibility, lower emissions, and stronger community engagement.
WINNER
South Yorkshire Mayoral Combined Authority
Partnership Working with Barnsley Council, Stagecoach Yorkshire, Northern Rail, South Yorkshire Police, British Transport Police, and Youth Justice.
In winter 2023/24, Barnsley Interchange saw a rise in crime and antisocial behaviour, threatening passenger safety and perceptions of public transport. SYMCA coordinated a partnership including Barnsley Council, Youth Justice, transport operators, and police forces to tackle the issue. Joint actions included CCTV upgrades, improved PA systems, aligned data-sharing, additional patrols, and refreshed conflict management training. The collaboration achieved striking results: a 45% reduction in incidents at the interchange, 26% fall in antisocial behaviour, and 50% fall in crime year-on-year. Public order offences reduced by 75%, and town centre footfall rose 10%. The partnership secured Purple Flag accreditation for Barnsley, evidencing improved safety and vibrancy. By uniting enforcement, education, and community engagement, the collaboration demonstrated how transport hubs can be reclaimed as safe, welcoming spaces through genuine multi-agency teamwork.
WINNER
South Yorkshire Mayoral Combined Authority
Partnership Working with Barnsley Council, Stagecoach Yorkshire, Northern Rail, South Yorkshire Police, British Transport Police, and Youth Justice.
In winter 2023/24, Barnsley Interchange saw a rise in crime and antisocial behaviour, threatening passenger safety and perceptions of public transport. SYMCA coordinated a partnership including Barnsley Council, Youth Justice, transport operators, and police forces to tackle the issue. Joint actions included CCTV upgrades, improved PA systems, aligned data-sharing, additional patrols, and refreshed conflict management training. The collaboration achieved striking results: a 45% reduction in incidents at the interchange, 26% fall in antisocial behaviour, and 50% fall in crime year-on-year. Public order offences reduced by 75%, and town centre footfall rose 10%. The partnership secured Purple Flag accreditation for Barnsley, evidencing improved safety and vibrancy. By uniting enforcement, education, and community engagement, the collaboration demonstrated how transport hubs can be reclaimed as safe, welcoming spaces through genuine multi-agency teamwork.
WINNER
South Yorkshire Mayoral Combined Authority
Partnership Working with Barnsley Council, Stagecoach Yorkshire, Northern Rail, South Yorkshire Police, British Transport Police, and Youth Justice.
In winter 2023/24, Barnsley Interchange saw a rise in crime and antisocial behaviour, threatening passenger safety and perceptions of public transport. SYMCA coordinated a partnership including Barnsley Council, Youth Justice, transport operators, and police forces to tackle the issue. Joint actions included CCTV upgrades, improved PA systems, aligned data-sharing, additional patrols, and refreshed conflict management training. The collaboration achieved striking results: a 45% reduction in incidents at the interchange, 26% fall in antisocial behaviour, and 50% fall in crime year-on-year. Public order offences reduced by 75%, and town centre footfall rose 10%. The partnership secured Purple Flag accreditation for Barnsley, evidencing improved safety and vibrancy. By uniting enforcement, education, and community engagement, the collaboration demonstrated how transport hubs can be reclaimed as safe, welcoming spaces through genuine multi-agency teamwork.
Stagecoach East
Buses and Businesses Against Abuse
Stagecoach East partnered with Cambridgeshire Constabulary and Cambridge & Peterborough Rape Crisis Centre to launch Buses and Businesses Against Abuse (BAA), addressing violence against women and girls. Launched in October 2024, the initiative designated every Stagecoach East bus as a safe space, with signage and QR codes providing refuge and access to support. A specially branded bus raised awareness, while 800 drivers received tailored training, embedded into induction and annual CPC refreshers. Drivers have since intervened in multiple real-world incidents, safeguarding vulnerable passengers and detaining suspects. National media coverage amplified the message, and the scheme is being considered for rollout across the Stagecoach group. BAA exemplifies how operators can collaborate with law enforcement and charities to create societal impact, embedding passenger safety into everyday travel while redefining the role of buses in community resilience.
Stagecoach East
Buses and Businesses Against Abuse
Stagecoach East partnered with Cambridgeshire Constabulary and Cambridge & Peterborough Rape Crisis Centre to launch Buses and Businesses Against Abuse (BAA), addressing violence against women and girls. Launched in October 2024, the initiative designated every Stagecoach East bus as a safe space, with signage and QR codes providing refuge and access to support. A specially branded bus raised awareness, while 800 drivers received tailored training, embedded into induction and annual CPC refreshers. Drivers have since intervened in multiple real-world incidents, safeguarding vulnerable passengers and detaining suspects. National media coverage amplified the message, and the scheme is being considered for rollout across the Stagecoach group. BAA exemplifies how operators can collaborate with law enforcement and charities to create societal impact, embedding passenger safety into everyday travel while redefining the role of buses in community resilience.
Stagecoach East
Buses and Businesses Against Abuse
Stagecoach East partnered with Cambridgeshire Constabulary and Cambridge & Peterborough Rape Crisis Centre to launch Buses and Businesses Against Abuse (BAA), addressing violence against women and girls. Launched in October 2024, the initiative designated every Stagecoach East bus as a safe space, with signage and QR codes providing refuge and access to support. A specially branded bus raised awareness, while 800 drivers received tailored training, embedded into induction and annual CPC refreshers. Drivers have since intervened in multiple real-world incidents, safeguarding vulnerable passengers and detaining suspects. National media coverage amplified the message, and the scheme is being considered for rollout across the Stagecoach group. BAA exemplifies how operators can collaborate with law enforcement and charities to create societal impact, embedding passenger safety into everyday travel while redefining the role of buses in community resilience.
Stagecoach West & The Jockey Club for the Cheltenham Festival 2025
Stagecoach West worked with The Jockey Club, GWR, and other Stagecoach OpCos to deliver seamless transport for the Cheltenham Festival, one of the UK’s largest events. In 2024, 82 double-deckers moved up to 7,500 passengers per hour at peak, supported by a new Park & Ride, enhanced traffic management, and coordinated operations. Over four days, 64,800 passengers were carried without impacting local bus services. The collaboration reduced congestion, improved safety, and enhanced customer satisfaction, with feedback describing the shuttle as “second to none.” Security, alcohol management training, and integrated control-room liaison ensured smooth delivery. By combining local expertise, national resources, and event management, the partnership created a scalable model for mass-mobility events. Cheltenham 2025 demonstrated best practice in cross-sector collaboration, achieving operational excellence, sustainability, and community benefits.
Stagecoach West & The Jockey Club for the Cheltenham Festival 2025
Stagecoach West worked with The Jockey Club, GWR, and other Stagecoach OpCos to deliver seamless transport for the Cheltenham Festival, one of the UK’s largest events. In 2024, 82 double-deckers moved up to 7,500 passengers per hour at peak, supported by a new Park & Ride, enhanced traffic management, and coordinated operations. Over four days, 64,800 passengers were carried without impacting local bus services. The collaboration reduced congestion, improved safety, and enhanced customer satisfaction, with feedback describing the shuttle as “second to none.” Security, alcohol management training, and integrated control-room liaison ensured smooth delivery. By combining local expertise, national resources, and event management, the partnership created a scalable model for mass-mobility events. Cheltenham 2025 demonstrated best practice in cross-sector collaboration, achieving operational excellence, sustainability, and community benefits.
Stagecoach West & The Jockey Club for the Cheltenham Festival 2025
Stagecoach West worked with The Jockey Club, GWR, and other Stagecoach OpCos to deliver seamless transport for the Cheltenham Festival, one of the UK’s largest events. In 2024, 82 double-deckers moved up to 7,500 passengers per hour at peak, supported by a new Park & Ride, enhanced traffic management, and coordinated operations. Over four days, 64,800 passengers were carried without impacting local bus services. The collaboration reduced congestion, improved safety, and enhanced customer satisfaction, with feedback describing the shuttle as “second to none.” Security, alcohol management training, and integrated control-room liaison ensured smooth delivery. By combining local expertise, national resources, and event management, the partnership created a scalable model for mass-mobility events. Cheltenham 2025 demonstrated best practice in cross-sector collaboration, achieving operational excellence, sustainability, and community benefits.
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